About Us

The People Behind Better

We challenge. We change. We build solutions that work.

Our Leadership

Meet the Team

Years of collective expertise from inside complex global organisations, now helping you get better.

Ben Tyson

Head of Client

Ben asks the questions others avoid. With 20+ years leading global teams, from business analysis to executive coaching, he's learned that real change starts with uncomfortable truths. Data-driven but never boring, he brings a creative, sometimes disruptive approach to solving the problems that actually matter.

Connect on LinkedIn

Lucy Burton

Head of Finance

The powerhouse behind the scenes at PoweredBy. Her operational excellence means our team can focus on delivering exceptional outcomes while she ensures the business operates at its best.

Connect on LinkedIn

Greg Woulfe

Head of Capability

Greg's path has been anything but linear: running an ecommerce business, mining operations, then 15+ years leading global Learning & Capability teams including large-scale digital transformation. It's given him an unusual lens on people problems, blending a deep curiosity about human behaviour with a practical understanding of how technology and AI can help. He's a big believer in the power of human connection and the importance of building strong relationships with clients.

Connect on LinkedIn

How We Work

01

We Challenge First

Before we propose solutions, we challenge assumptions. We ask uncomfortable questions. We make sure we're solving the right problem, not just the obvious one.

02

We Get Embedded

Real solutions require real understanding. We don't diagnose from the sidelines – we need access to the people closest to the work. Not just the stakeholders who brief us, but the managers, the frontline, the people who live the problems daily. Only then can we understand what's really happening.

03

We Co-Create Solutions

We don't show up with cookie-cutter solutions. Every engagement is tailored to your context, your challenges, your people. We work alongside you, not above you.

04

We Measure Everything

If we can't measure it, we question whether it's worth doing. Every engagement includes clear success metrics and accountability for results. We prove our impact.

Working With Us

What to Expect

We're not the right fit for everyone. Here's what working with us actually looks like.

Discovery First

Every engagement starts with listening. We interview the people closest to the work, analyse your data, and map the real landscape – not just the org chart version.

Diagnosis Over Prescription

We don't accept the problem as briefed. We challenge it, test it, and often reframe it entirely. The right solution depends on solving the right problem.

Access Required

We'll need to talk to your people – not just leadership. The best insights come from those who live the challenges every day. If that makes you uncomfortable, we're probably not the right partner.

Our Network

Specialists When You Need Them

Beyond our core team, we work with a carefully curated network of specialists. This means we can bring the right expertise to help your people perform better, do their jobs better, and deliver the outcomes you need.

Learning & Development

Designing experiences that build capability at scale

Change & Adoption

Making new ways of working stick across organisations

Performance Analytics

Measuring what matters and proving impact

Organisational Design

Structuring teams and systems for success

Leadership Coaching

Developing leaders who drive results

Technology Solutions

Custom technology solutions when needed to enhance capability development and performance outcomes

We focus on bringing the right people to each challenge. You get the expertise you need to deliver real outcomes.

Ready to Get Better?

Let's talk about your challenges and how we can help transform your organisation.

Start a Conversation